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The 360° view

I get asked a lot... so what is it you actually do? Here's the 360° view. 

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At Haynes & Co—a market research and retail consulting firm—I lead end-to-end client engagements and oversee large-scale consumer and retail research initiatives. Leveraging advanced data methodologies, I translate complex market data into actionable insights that inform strategic business decisions and long-term investment strategies.

 

In my leadership role, I manage cross-functional teams across Research, BI, and Operations, as well as external vendors (often up to 400 simultaneously), fostering a culture of collaboration, innovation, and high-performance. I champion operational efficiency by minimizing redundancies, accelerating project turnaround times, reducing technical debt, and implementing cost-saving technologies—ultimately driving measurable growth and impactful outcomes for our clients.

 

​You can find my full resume below​

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What I Bring to the Table

  • Market Research & Retail Consulting (10+ years)

    • Demonstrated ability to design and execute comprehensive research strategies, leveraging deep knowledge of consumer behavior and retail industry dynamics.

  • Strategic Thinking & Business Acumen

    • Proven track record of translating market and consumer insights into strategic roadmaps that drive revenue growth, operational efficiency, and long-term business success.

  • Advanced Data Analytics & KPI Tracking

    • Skilled in analyzing large, diverse datasets to uncover actionable insights, establishing relevant KPIs, and providing data-driven recommendations.

  • Consumer Insights & Retail Trends

    • Expertise in identifying emerging trends, understanding consumer behavior, and applying these insights to guide business strategies and product positioning.

  • End-to-End Project Execution

    • Strong project management capabilities from concept through delivery, ensuring initiatives meet strategic objectives, stay on budget, and deliver measurable results.

  • Cross-Functional Team Leadership

    • Adept at managing and motivating diverse teams (including external vendors), fostering collaboration, and driving innovation across multiple departments.

  • Stakeholder Engagement & Communication​

    • Proven ability to build trusted relationships with clients and internal stakeholders, effectively tailoring communication to influence decision-making at all levels.​

  • Data Visualization & Reporting (Tableau)​

    • ​Proficient in creating clear, compelling visual reports and dashboards to communicate complex data findings in an actionable way.

  • Market Analysis & Growth​

    • Skilled in conducting thorough market assessments, identifying growth opportunities, and guiding clients toward strategic expansion plans.​

  • Adaptability & Goal-Driven Execution​

    • Track record of thriving in fast-paced environments, quickly adapting to change, and consistently meeting ambitious targets through focused, results-driven efforts.

Retailers, Brands, &
Big Shiny Ideas

Over the past 10 years, I have spearheaded innovative research initiatives and developed KPIs and insights for roughly 70 retailers and more than 80 brands. This work has included directing hundreds of in-depth interviews with industry experts across commodities, consumer goods, and technology.

 

My projects have spanned every tier of the retail landscape, from mass-market to luxury, and I’ve become adept at uncovering nuanced brand differentiators and performing deep-dive analyses of global industries.

​Click here to see the list of retailers and brands I have worked on and to see a cool Proof of Concept from my work on Leslie's Pool Supply. ​

Author, Public Speaker,
and TedX Talk!

With a background spanning both Public and Mass Communication, I have extensive experience in writing, public speaking, and presentations. During my career as a college professor, I designed and taught courses in Public Speaking, Group & Team Communication, Strategic Communication, Communication Technology, and Audience Analysis.

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During that time, I also discovered my passion for research—learning to pinpoint crucial data, tackle complex questions, and refine my skills in managing and analyzing large datasets. I have published multiple articles and book chapters and am the author of a full-length book.

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For more than 10 years, my daily routine involved public presentations in front of classrooms, guiding students through various communication topics. To date, I have delivered over 30 presentations at conferences nationwide, served as a keynote speaker on multiple occasions, and even presented a TEDx talk inside a Texas prison.

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This link will take you to my list of publications and a couple of presentations.

Education

2005-2008

Ph.D. in Communication @ University of Kansas

2003-2005

M.A. in Communication @ Wichita State University

1999-2003

B.A. in Communication @ Friends University

B.B.A in Marketing @ Friends University

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