When the COVID-19 pandemic and widespread lockdowns kept families at home for extended periods, residential pool installations soared. Consumers not only made substantial investments in their properties but also drove up demand for pool supplies.
 

Read on to discover how our in-depth analysis of Leslie’s Pool Supply leveraged proprietary in-field data collection, custom interviews with pool industry experts, and comprehensive public data to provide a complete picture of this rapidly evolving market.

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The Project

The surge in pool installations during the pandemic presented a unique opportunity to integrate multiple data streams into a comprehensive narrative of the pool industry. Through our multi-layered approach, we investigated real-time field data at Leslie’s Pool Supply, exploring questions such as whether stock levels could keep pace with traffic, if sell-through rates were outstripping deliveries, and whether traffic and conversions were rising in regions with increased pool installation permits.

​Meanwhile, monthly in-depth interviews with industry experts provided insights into chlorine shortages, the potential impact on pricing, and broader supply chain challenges. By combining these findings with pool permit data dating back to 2010, we gained a clear, holistic view of the industry’s massive growth—from consumers to builders to suppliers.

​Multiple Data Streams

In-Field Data Collection

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​​In-Depth Industry Expert Interviews

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Public Information Data ​

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